My experience in the field of marketing, brand design and advertising has sharpened my 'shopper insights' specifically as it pertains to retail store design. Shoppers are not conciously aware of the law of attraction that keeps them returning to the same store over and over again for longer periods of time.
Joy by Design understands that effective retail store design offers customers an experience that goes beyond the point of purchase. Aesthetic design, decor and functional layout improves the mood of shoppers, creates positive product and brand association for shoppers and lifts their overall retail experience.
The collaborative effect of appropriate ambient music, lighting, store layout and design can influence customer's spending patterns, return visits and word of mouth marketing.